Ads checklist · Dentist · Ads & paid media
Dental Google Ads Launch Checklist
A practical Google Ads checklist for dentists: campaign structure, keywords, landing pages, tracking, and weekly optimization.
- Avoid the usual wasted-spend mistakes
- Launch with tracking that measures patients, not clicks
- Know what to optimize every week
What is inside
- Campaign and ad group structure
- Keyword themes that convert
- Conversion tracking must-haves
Why clinic owners use this
Most clinics do not lose patients because of clinical skill. They lose them in the handoff — slow follow-up, inconsistent phone language, weak consult closes, and no weekly scoreboard. This resource gives your team a simple standard you can train, measure, and improve.
Unlock the full google ads checklist with the form above. Then put it into your next team huddle.
Inside this resource
What you will train from the Google Ads Checklist
Use the sample sections below with your team. Unlock the form on this page to get the full ads checklist with every checklist line, script, and scoreboard.
Before you spend $1
- Dedicated landing page per offer (not homepage)
- Call tracking + form conversion goals
- Thank-you page for form submits
- Negative keyword starter list ready
Campaign structure
- Separate campaigns: brand, general dentistry, emergency, high-value procedures
- Tight ad groups: one intent per group
- Location radius matched to real drive time
- Ad schedule aligned to phone coverage hours
Keyword themes
- Service + city (dental implants [city])
- Emergency intent (emergency dentist near me)
- Offer intent (new patient dentist [city])
- Exclude jobs, schooling, DIY, and out-of-area terms
Keep building
Related resources
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Next step
Google Ads only work with ops behind them
We manage dental ads and the lead-to-booking system that makes spend profitable.