Ads guide · Dentist · Ads & paid media
Dental Cost Per New Patient Guide
How to calculate true cost per booked and kept new dental patient — so you know if marketing is profitable.
- Stop guessing whether ads are working
- Set rational budgets by procedure value
- Align front desk and marketing on one number
What is inside
- Formulas for CPL, CPB, and cost per kept patient
- Benchmarks by funnel stage
- Weekly review worksheet prompts
Why clinic owners use this
Most clinics do not lose patients because of clinical skill. They lose them in the handoff — slow follow-up, inconsistent phone language, weak consult closes, and no weekly scoreboard. This resource gives your team a simple standard you can train, measure, and improve.
Unlock the full cost per new patient guide with the form above. Then put it into your next team huddle.
Inside this resource
What you will train from the Cost Per New Patient Guide
Use the sample sections below with your team. Unlock the form on this page to get the full ads guide with every checklist line, script, and scoreboard.
Core formulas
- Cost per lead = ad spend / leads
- Cost per booked = ad spend / booked new patients
- Cost per kept = ad spend / showed new patients
- Blended CAC = all marketing spend / kept new patients
What to include in spend
- Media spend
- Landing page / funnel tools
- Call tracking
- Agency or contractor fees
Profitability check
- Compare cost per kept patient to first 90-day production
- If first-visit gross margin exceeds CAC, scale
- If show rate is weak, fix confirmations before raising budget
Keep building
Related resources
Unlock the next playbook your team needs after this one.
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Next step
Want patient acquisition math you can trust?
We track dental growth to kept appointments and case starts — not vanity clicks.